Who's behind the project?

“Mi Selección” is an illustrated project by David Güiza Caicedo, a Colombian designer living in Amsterdam since like forever, who was hoping to make a better use of his afternoons of boredom during the coronavirus pandemic.

Living abroad for so many years, he has heard the question “So… what’s typical from Colombia?” hundreds of times, uttered by friends and acquaintances curious about what our beautiful country is all about. And after picking up a drawing pen again for the first time in many years to combat boredom, he decided that the best use of his pandemic time would be to answer this question with a series of simple illustrations that capture his favourite things from Colombia.

He also recognized that there was some potential to make a bit of money out of it which could be used to help people in need in Colombia and that’s when the idea to set up this virtual store came about.